Coordination of Benefits: Why “Clean” Adjudication Still Loses Revenue

December 5, 2025 | RCA Team
Woman in scrubs working at computer

What Is Coordination of Benefits (COB) in Medical Billing?

Coordination of Benefits (COB) is the set of rules payers use to decide which plan pays first when a patient has more than one active policy. On paper, COB exists to prevent duplicate payment and clarify liability. 

In practice, COB operates on payer-controlled rules and eligibility files. When those rules are incomplete or outdated, the system is structured such that primacy almost always lands with the lower-paying plan. The payer does not identify the error unless the hospital challenges it.

Most leaders think of COB as an intake task: Collect both plans, verify coverage, avoid the obvious COB denial. But most COB-related losses don’t come from intake errors or labeled denials. They come from incorrect primacy logic applied by payers, often long after the hospital submits the claim. When primacy is wrong at the payer level, the entire cascade—rates, responsibility, and secondary billing—follows the wrong path.

Why COB Matters More Than It Appears

COB issues rarely announce themselves. They don’t cluster in a “COB” workqueue or show up as a recognizable denial category. They show up as:

  • A claim paid at 60–80% of expected because a lower-paying plan was treated as primary.
  • Patient responsibility that has no clinical or contractual basis.
  • Small-balance write-offs that look routine but aren’t.
  • Secondary claims that never generate even though coverage exists.

Because COB problems happen upstream, they distort everything downstream. And since most hospitals assume the payer’s primacy determination is authoritative, the miss goes unchallenged.

Common COB Failure Patterns

These are the patterns that surface most consistently across hospitals of all sizes:

1. Payer Overrides of Submitted Primacy

The hospital submits the correct primary plan. The payer uses its own eligibility file and replaces it with a different plan (often an outdated or inactive one). These are hard to spot because you won’t get an alert or a denial; it simply shows up as a shifted responsibility that looks like a clean adjudication.

2. Outdated or Conflicting Eligibility Files

A terminated policy remains marked as primary in payer systems. The active plan is treated as secondary, even though its contract terms should govern the payment.

3. COB Issues Masked as Other Denial Types

These denials present as eligibility, noncovered, missing information, or even “plan not effective on DOS.” The underlying issue is a primacy conflict, but the denial doesn’t say so.

4. Primary Adjudication Suppressing Secondary Triggers

Even when the hospital’s primacy order is correct, the primary payer’s remittance may contain codes that prevent secondary claims from generating. This isn’t labeled a COB issue—just a missing secondary.

5. System Over-Reliance on Payer EOBs

Most systems treat the EOB’s primacy determination as final. If the payer is wrong, the system accepts it, and the error passes silently downstream.

What COB Failures Look Like in Your Data

Because COB failures don’t surface as COB, the signals are indirect:

  • Unexpected patient responsibility on accounts that should have had secondary coverage
  • Underpayments that look contractually correct because the wrong plan was treated as primary
  • Aging AR sitting entirely under one payer for dual-covered patients
  • Zero-balance accounts where the secondary plan was never billed
  • Small-balance adjustments written off as routine when primacy was the underlying cause

These losses accumulate slowly. They look like noise until someone zooms out and realizes the pattern is structural.

Quick Diagnostics for RCM Leaders

A few high-yield checks reveal most COB-related leakage:

  1. Compare submitted primacy vs. adjudicated primacy on a sample of dual-covered accounts.
  2. Pull accounts with unusually high patient responsibility for patients with documented secondary coverage.
  3. Scan remittances for adjustment codes that suppress secondary billing, even when no denial is present.
  4. Review payer eligibility files for terminated policies still listed as primary.
  5. Trace secondary-claim failures one step upstream to confirm whether COB logic was the root cause.

These checks convert vague symptoms into hard dollars, giving leaders a clear view of what COB has been costing.

Next Steps

COB problems don’t look like COB problems; they look like ordinary activity that no one questions. One useful place to start is simply asking for the last ten dual-covered accounts that posted cleanly but still landed with unexpected patient responsibility. The pattern becomes obvious fast.

If what you see points downstream, our overview of secondary claims outlines where those failures typically begin. And for a broader map of how COB connects with other upstream and downstream drivers of revenue loss, see our comprehensive operational revenue-leakage discussion.

About the Authors

This post was prepared by members of the Revenue Cycle Associates team, drawing on our decades of experience working directly with healthcare providers on revenue cycle challenges. We aim to translate complex and evasive payer strategies into clear, actionable insights for providers nationwide.

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